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Strengthening Partnerships for Success in 2025

Discover how AGTIV® strengthens partnerships and drives agricultural success in 2025 with innovative biological products that boost crop performance. Reflecting on 2024's achievements, we thank our partners and introduce new tools, resources, and opportunities for the coming season.

Growing Together with AGTIV®: A Message for Farmers, Retailers, and Partners

At AGTIV®, we believe in growing more than crops—we believe in growing partnerships and success stories. As we look back on the 2024 season, we want to express our deepest gratitude to the dealers, growers, and representatives in the agricultural community for making it another year of growth and achievement.

Our technologies are helping farmers make the most of their acres while improving yields and crop health. From peas and lentils to wheat, canola, soybeans, and potatoes, AGTIV® products have continued to deliver value across a range of crops. The success we’ve seen would not be possible without the dedication and support of our partners and the hard work of farmers in the field.

Listen to Marc Béland, Senior Director, message directly or continue your reading.

Innovations for a Thriving Future

AGTIV® has always been at the forefront of agricultural innovation, and we’re excited to see the continued adoption of our multi-action products. These products use cutting-edge biologicals to enhance soil health, nutrient use efficiency, and crop performance.

We’re proud to introduce new digital video animations that illustrate the mode of action of these technologies. These resources make it easier for farmers and retailers to understand how our biologicals work for their crops.

New Tools for a New Season

As we prepare for 2025, we’re thrilled to announce new opportunities for our partners and customers. Our AGTIV® NEW ACRE incentive and the complete 2025 sales program will offer retailers and their growers fantastic opportunities for success. This program includes an early booking promotion designed to help dealers and farmers get a head start on the upcoming season.

In addition, we have revamped our annual efficacy report to give you even more insights into how AGTIV® products are performing in the field. This report, along with compatibility lists, brochures, crop guides, and more, is available in our online toolbox. With these resources, you can stay informed and make the best choices for your operation.

A Unified Future with PRO-MIX®

In an exciting development for our horticultural partners, AGTIV® technologies and names, such as AGTIV® REACH™ and AGTIV® STIMULATE™ are now co-branded with PRO-MIX® growing media, leading brand in horticulture. This integration represents a unified approach to plant health that brings together our best solutions in agriculture and horticulture.

Looking Ahead to 2025

As we gear up for the 2025 season, we remain committed to providing innovative solutions and exceptional service. Our application solutions—such as AGTIV® FUEL™, AGTIV® IGNITE™, and AGTIV® ENRICH™—make it easier than ever to incorporate inoculants into your farming practices, with solutions designed for compatibility, ease of use, and performance.

We’re here to support you every step of the way. Reach out if you have any questions or need more information on our products and programs.

Happy 2025 crop planning with AGTIV®!